Auntie Anne’s Knead Pop-Up Shop Merch

For Auntie Anne's launch of a pretzel-scented perfume, Knead, they hosted a pop-up in New York City where fans were among the first to try a Knead sensory experience. Visitors received a free tote bag and an Auntie Anne’s Original Pretzel on a first come first served basis. Plus, those who purchased Knead got to take home even more swag, made by The Icebox!