Sonic the Hedgehog-themed merchandise, including shirts, a cap, holographic roller skate, decorative cherries, straws, limes, and a gift box, arranged on a blue background.

Empowering brands, creating connections

We deliver exceptional value through custom branded merchandise, making it easier than ever for businesses to engage their audiences in meaningful and memorable ways.

About Us

The Icebox is more than just a branded apparel and merchandise agency—we’re your partner in creating meaningful connections, building loyalty, and making brands unforgettable.

Recognized as a Top 50 Branded Apparel and Merchandise Agency, we provide custom, turnkey solutions that set a new standard in branded merchandise and uniforms. We proudly collaborate with iconic brands like Delta Air Lines, New York Stock Exchange, Microsoft, Google, Buffalo Wild Wings, Jimmy John’s, Arby’s, and Racetrac, among many others. But we also believe in the power of small businesses and love helping them make a big impact with tailored solutions that reflect their unique identity.

With over 150 employees, three locations, and 150,000+ square feet of warehouse space, we have the resources and expertise to support both programmatic inventory accounts and project-based, special-order accounts. Our capabilities include managing over 100 unique company stores for B2B, B2E, B2C, and Limited Time Offer pre-sale opportunities.

Whether you’re a global enterprise or a growing business, The Icebox is here to elevate your brand with creativity, innovation, and best-in-class service.

Person holding an illustration of a colorful mural against the same real-life mural backdrop, with buildings and trees in the background.

The Icebox Difference

Three colorful tall tumblers with straws, in yellow, orange, and green, against a white textured wall. Each tumbler features an embossed design.

Innovation

We thrive in a world of constant change. Our agility and ability to pivot quickly enable us to meet your unique needs with tailored solutions—not a one-size-fits-all approach.

A grid of framed, graphic T-shirt designs displayed on a wall. The designs include various texts such as "We Have the Swag," "Amplify Your Brand," and "Keep It Cool," along with illustrations like a penguin with a guitar and a retro microphone. The color palette includes red, blue, orange, and teal tones.

Creativity

As a team of creative thinkers, managers, and executors, we immerse ourselves in the nuances of your business. This allows us to craft custom solutions that align seamlessly with your vision and goals.

Three women smiling in a store with branded merchandise, including a Frisbee, a drawstring bag, and a cup with a penguin logo. Brick wall and shelves with products in the background.

Best in Service

Exceptional service isn’t just a promise—it’s our standard. From the first conversation to final delivery, we’re dedicated to providing a seamless, reliable, and elevated experience.

Our Founders' Story

Two men wearing matching t-shirts with the text 'Atlanta has swag' stand in front of a colorful mural with the words 'Seek Joy.' The mural features green and blue colors with stylized clouds and mountains.

In 2001, friends Jordy Gamson and Scott Alterman founded The Icebox with a simple but bold idea: promotional products can be cool.

With backgrounds in apparel, sourcing, and creative design, Jordy and Scott saw an opportunity to rethink corporate merchandise. By combining fresh ideas with premium-quality products, they partnered with Atlanta’s top brands to create impactful merchandise that built brand awareness and loyalty.

What started as a small operation quickly grew into something bigger. Today, The Icebox is an industry leader, serving top-tier brands across multiple industries while staying true to its core values of innovation, creativity, and best-in-class service.

Even as The Icebox expands, our mission remains the same: to help brands connect with their audiences in meaningful, memorable ways.

Our Promise

“We promise to foster a collaborative environment where diverse and creative thought empowers our team to deliver extraordinary solutions for our clients—who we proudly call our friends.”