Atlanta Super Bowl LIII

Atlanta Super Bowl LIII Host Committee partnered with The Icebox as the official uniform supplier for the Host Committee’s Team ATL volunteer program providing uniforms to 10,000 Volunteers. We designed, produced, and kitted an extensive collection of apparel, gear and accessories that was gifted to its 10,000 hand-selected volunteers. To support the Host Committee’s Legacy 53 sustainability pillar, the uniform jacket was made from recycled plastic water bottles, collected from Mercedes-Benz Stadium and Hartsfield-Jackson Atlanta International Airport and repurposed into fabric to create a unique and sustainable collector’s piece.