Joey Fatone and the Schlotzsky's Calzones
Schlotzsky’s, a long time Program Customer of the Icebox for whom we manage restaurant uniforms, retail swag, marketing materials, and more, has paired with NSYNC’s Joey Fatone to create a new menu offering. We will give you a hint, as they picked a celebrity whose name rhymes with something delicious. That’s right, Calzones!
If you haven’t seen the announcement video for this team up between Schlotzsky’s and Joey “Calzone” it’s a must watch. They have created videos and other social content surrounding the launch of this new menu item that is goofy, eye-catching, and entertaining.
To support Schlotzsky’s, the Icebox created a limited time offer Crew Member T-shirt that went out to Schlotzsky’s locations to promote the launch of their calzones. These tees are pictured above and they let you know exactly what you’re getting - something loaded, cheesy, saucy and meaty! In total the Icebox shipped 5225 tees to clothe the employees of over 300 stores.
This LTO is an example of how the Icebox works hard to provide timely promotional apparel for our customers that are relevant to their marketing endeavors. We hope this article provides an idea of how the Icebox can rally around a promotion or a trending topic with updated uniforms and swag!
To learn more about our creative approach to promotional products, check out What We Do: