1 Million and 5 Band-aids

When approached to make one million of anything, no matter the product, the task can seem quite daunting at first. However, when the American Academy of Family Physicians (AAFP) reached out to The Icebox team looking for a way to do good through promotional products, we proudly rose to the occasion to create and produce 1,000,005 band-aids in support of their efforts to do good for the community.

The project was centered around flu vaccine awareness and encouraged getting your Flu Shot by your local family physician. AAFP created an entire vaccine campaign around the band-aids focused on “building a community of immunity.” See full project details on the AAFP campaign page: HERE

Always striving to bring outside-the-box solutions, we created three designs featuring playful, bright colors with powerful expressions like “vaccine hero” and “I save lives.” With help from our network of suppliers, we printed, packed and shipped these feel-good band-aids to 111 doctor’s offices across the U.S. and Great Britain, all in the span of 2 months.

While a seemingly challenging request, we were extremely excited to support this philanthropic campaign because we believe it’s always cool to “do good”, and anytime we can partner with companies that share this feel-good mindset, everyone wins in the end.

To learn more about our creative approach to promotional products, check out What We Do: