Official Uniform Supplier of the Atlanta Super Bowl LIII Host Committee
Atlanta-Based Creative Marketing Solutions Partner to Support the Host Committee in Providing Swag and Apparel to Team ATL
Atlanta Super Bowl LIII Host Committee Announces Partnership with The Icebox to Provide Uniforms to 10,000 Volunteers. The Atlanta Super Bowl LIII Host Committee (Host Committee) announced that it has partnered with The Icebox, the official uniform supplier for the Host Committee’s Team ATL volunteer program, to design and produce this year’s extensive collection of apparel, gear and accessories that will be gifted to its 10,000 hand-selected volunteers.
“The Icebox was a natural fit for our team”, says Lee Hendrickson, Host Committee vice president, community engagement and volunteer programs. “Early in the decision-making process, The Icebox demonstrated its vast creativity and ability to deliver unique, quality products within a relatively short timeline. The company’s apparel background along with sourcing experience and highly-customized design were key differentiators.”
The Icebox CEO and Co-Founder, Jordy Gamson noted that this type of high-profile partnership is an incredible opportunity for an Atlanta-made brand like The Icebox.
“Participating in the design from concept to completion of the Host Committee’s volunteer uniforms is a true honor. We take our role seriously in the representation of our city. Not only are these exclusive uniforms designed with a high attention to detail and craftsmanship, but with the understanding that they need to stand out as a recognizable symbol of Atlanta.”
The Host Committee has been working closely with the creative experts at The Icebox to cultivate a uniform look that encapsulates the celebration and elevation of Atlanta communities. To support the Host Committee’s Legacy 53 sustainability pillar, one of the pieces of the uniform collection will be made from recycled plastic water bottles, collected from Mercedes-Benz Stadium and Hartsfield-Jackson Atlanta International Airport and repurposed into fabric to create a unique and sustainable collector’s piece.
The uniform was locally designed by The Icebox in-house design team, which spent weeks working to make the entire collection as functional, comfortable and as high-performing as possible. Every volunteer will receive six components as part of their uniform, which is purposefully designed for distinct identification and visibility to Atlanta guests. In addition to the core pieces, The Icebox designed complementary accessories to complete the overall look. This December, more than 75,000 items will be kitted and handed out to Team ATL volunteers, who will be wearing these custom-designed pieces during key Super Bowl LIII official events, such as Super Bowl LIVE, the multi-day free concert event in Centennial Olympic Park.
In addition to creating uniforms for the Host Committee’s 10,000 volunteers, The Icebox provided additional promotional items in support of the volunteer program and participated in the uniform reveal, which occurred on Sunday, October 28, at Mercedes-Benz Stadium.
The Design Process
From concept to completion, watch the design process unfold in order to make 10,000 exclusive uniforms for The Atlanta Super Bowl LIII Host Committee.
As Seen In
CBS46| JANUARY 2019
“IT DOESN’T GET ANY BETTER THAN THE SUPER BOWL!”
Tracye Hutchins, co-anchor OF CBS46 Morning News TAKES A TOUR OF THE ICEBOX WAREHOUSE & PRODUCTION FACILITY to talk Super Bowl Liii
CBS46| JANUARY 2019
Tracye Hutchins, co-anchor OF CBS46 Morning News, VISITED THE ICEBOX AND MET WITH TWO VOLUNTEER TEAM CAPTAINS TO TALK UNIFORMS
FOX 5 | JANUARY 2019
10K VOLUNTEERS WILL BE STAGED AROUND ATLANTA FOR SUPER BOWL
Volunteers have been issued custom-designed uniforms produced by The Icebox, a local company, to make the volunteers easily visible among the mass crowds. Lee Hendrickson, Director of Community Engagement and Volunteer Programs for the Atlanta Super Bowl Host Committee, stopped by along with Scott Alterman, Co-Founder of The Icebox, to show us the uniforms and talk about the excitement leading up to the big game.
THE ATLANTA JOURNAL-CONSTITUTION | OCTOBER 2018
THE SUPER BOWL LIII VOLUNTEER UNIFORMS UNVEILED
The official Super Bowl LIII volunteer uniforms have been revealed. Here’s a look at what the 10,000 volunteers will be sporting during Super Bowl week as they play an important role as recognizable ambassadors of safety and hospitality.
WSB-TV ATLANTA | SEPTEMBER 2018
CHANNEL 2 NEWS BROADCASTER, SOPHIA CHOI VISITS THE ICEBOX TO TALK UNIFORMS
PROMO MARKETING MAGAZINE | SEPTEMBER 2018
How Promotional Products Distributor The Icebox Got the Job Providing 10,000 Uniforms for Super Bowl Volunteers
It was announced this week that Atlanta-based promotional products distributor The Icebox would provide 10,000 uniforms for volunteers at this year's Super Bowl in Atlanta. The Super Bowl Host Committee said the company would be the official supplier for its Team ATL volunteer program, which means The Icebox would create a collection of apparel, gear and accessories to help the volunteers stand out during the game.
We spoke to Scott Alterman, chief SWAG officer and founder of The Icebox, about how the 2018 Top 50 distributor landed the gig and why the company is excited for the opportunity.
THE ATLANTA JOURNAL-CONSTITUTION | SEPTEMBER 2018
Atlanta agency to provide 10,000 Super Bowl volunteers with uniforms
An Atlanta apparel and merchandise agency has been chosen to provide 10,000 Super Bowl volunteers with uniforms.
The Super Bowl Host Committee named The Icebox the official uniform supplier for its Team ATL volunteer program. Icebox will design and produce a collection of apparel, gear and accessories intended to distinguish the workers from fans.
ATLANTA LOOP | SEPTEMBER 2018
Local Merchandising Agency Selected to Design Super Bowl Volunteers’ Uniforms
The Icebox, a Beltline-based branded apparel and merchandise agency was selected by the Atlanta Super Bowl LIII Host Committee to design and produce the apparel and accessories for all 10,000 volunteers who will be working the game and associated events.